Customer Acquisition Cost Calculator

What it costs to win a customer, and how that compares with what they are worth.

Marketing spend

Sales salaries and commission

Tools, agency and other costs

New customers won customers

Revenue per customer

Gross margin

Purchases or years per customer

Monthly revenue per customer

Used for the payback period. Enter 0 to skip it.

Target value-to-cost ratio

Three to one is a common rule of thumb for a healthy business.

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Free calculator by Calculators worked examples and methodology No account, nothing stored.