Customer Lifetime Value Calculator

What a customer is worth over the whole relationship, and what that allows you to spend winning one.

Average order value

Orders per year

Years a customer stays years

Gross margin

Annual retention rate

The share of customers who come back in a year, used for the churn comparison.

Annual discount rate

What future money is worth less by, per year.

Target value-to-acquisition ratio

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Free calculator by Calculators worked examples and methodology No account, nothing stored.