RPM Calculator

Work out RPM and CPM from revenue, and what each thousand impressions is worth.

Revenue

Ad impressions

Impressions per page

Advertiser CPM (optional)

What the advertiser pays per thousand impressions, before the revenue share.

Publisher revenue share

The share of the advertiser spend the publisher keeps. Many networks pay around 68%.

Impressions to project

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Free calculator by Calculators worked examples and methodology No account, nothing stored.