Sponsorship Rate Calculator

What to charge a sponsor, from your audience size and engagement.

Audience or follower count

Average views per post or video

Average engagements per post

Likes, comments, shares and saves combined.

Baseline engagement rate

What a typical account of your size sees. Around 3% is a common benchmark.

CPM the sponsor would pay elsewhere

Niche multiplier

1 is general interest, higher for finance, software, health and other high-value topics.

Exclusivity premium

Added when the sponsor takes your only slot or asks for category exclusivity.

Your production cost for the placement

Filming, editing, travel, product handling.

Posts in the package

Reset

Free calculator by Calculators worked examples and methodology No account, nothing stored.