Instagram Earnings Calculator

What a following earns from sponsored posts, affiliate links and a product.

Instagram pays almost nothing directly. The money comes from sponsored posts priced against reach, from affiliate links in stories and bios, and from a product or service the audience buys.

Enter your following, your reach and your rates, and this calculator shows the monthly total, the revenue per thousand followers and what a sponsorship and an affiliate post are each worth.

At a glance

What you enter: Followers, Average reach per post, Average engagements per post, Sponsored posts per month, Price per sponsored post, Link clicks or profile visits per month, Affiliate conversion rate, Average commission per sale, Product or service sales per month, Price per product, Monthly costs, Monthly income target
What you get: Revenue per month, Revenue per year, Revenue per 1,000 followers, Sponsorship revenue, Affiliate revenue, Product revenue, Sponsored posts for the target
Formula shown: Yes - every step, right below your results.
Cost and privacy: Free, no account needed, and nothing you type is stored.

See worked examples ↓ Read the FAQ ↓ Share this calculator ↓

Followers

Average reach per post

Average engagements per post

Likes, comments, shares and saves together.

How to use the Instagram Earnings Calculator

1 Enter Followers
2 Enter Average reach per post
3 Enter Average engagements per post - Likes, comments, shares and saves together.
4 Enter Sponsored posts per month
5 Enter Price per sponsored post
6 Enter Link clicks or profile visits per month
7 Enter Affiliate conversion rate
8 Enter Average commission per sale
9 Enter Product or service sales per month
10 Enter Price per product
11 Enter Monthly costs - Scheduling tools, editing, props, photography, a manager.
12 Enter Monthly income target
13 Press Calculate. You get Revenue per month, Revenue per year, Revenue per 1,000 followers, Sponsorship revenue, Affiliate revenue, Product revenue, Sponsored posts for the target, and every intermediate step stays visible under “How is this calculated?”
14 Change one number at a time to see what moves the result - that is usually the most useful thing a calculator can tell you.

Worked examples

Real numbers run through this calculator. Open any example to load it into the form above and change it.

A 60,000 follower account with sponsorships and affiliate links

Three sponsored posts at $650 and 4,000 link clicks converting at 2.5%.

You enter

Followers: 60,000
Average reach per post: 18,000
Average engagements per post: 1,200
Sponsored posts per month: 3
Price per sponsored post: $650.00
Link clicks or profile visits per month: 4,000
Affiliate conversion rate: 2.50%
Average commission per sale: $25.00
Product or service sales per month: 0
Price per product: $0.00
Monthly costs: $200.00
Monthly income target: $5,000.00

You get

Revenue per month: $4,450.00
Revenue per year: $53,400.00
Revenue per 1,000 followers: $74.17
Sponsorship revenue: $1,950.00
Affiliate revenue: $2,500.00
Product revenue: $0.00
Sponsored posts for the target: 3.85 posts

The account earns $4,450.00 a month, or $53,400.00 a year, which is $74.17 for every 1,000 followers. Sponsorships bring $1,950.00, which is 43.8% of the total, and affiliate links bring $2,500.00 from 100 sales at a $25.00 commission. Engagement is 6.7% of reach and a sponsor pays $0.54 per engagement. Reaching a $5,000.00 month would need 3.85 sponsored posts at $650.00 after the affiliate income. All of this is gross, before the $200.00 of monthly costs and before tax.

Open this example in the calculator →

A 22,000 follower account with a product

One sponsored post at $300, 1,500 link clicks converting at 1.5% and 40 product sales at $45.

You enter

Followers: 22,000
Average reach per post: 7,000
Average engagements per post: 500
Sponsored posts per month: 1
Price per sponsored post: $300.00
Link clicks or profile visits per month: 1,500
Affiliate conversion rate: 1.50%
Average commission per sale: $18.00
Product or service sales per month: 40
Price per product: $45.00
Monthly costs: $350.00
Monthly income target: $4,000.00

You get

Revenue per month: $2,505.00
Revenue per year: $30,060.00
Revenue per 1,000 followers: $113.86
Sponsorship revenue: $300.00
Affiliate revenue: $405.00
Product revenue: $1,800.00
Sponsored posts for the target: 5.98 posts

The total is $2,505.00 a month or $30,060.00 a year, which is $113.86 per 1,000 followers, higher than the larger account in the other example because of the product. The product brings $1,800.00, affiliate links $405.00 and the single sponsored post only $300.00, which is 12.0% of the total. A $4,000.00 month would need 5.98 sponsored posts at $300.00 after the other streams, which is a heavy posting load at this reach. The figures are gross, before the $350.00 of monthly costs and before tax.

Open this example in the calculator →

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Frequently asked questions

Where should the price per sponsored post come from?

From rates you have actually been offered or paid, not from a formula or from a list of rates for accounts of a certain size. Deals are priced against reach, engagement, where the audience is and what the brand has budgeted, so two accounts with the same number of followers can be paid very differently. Take the figure from your own dashboard, your own invoices or the last offer you received, and treat a single offer as one data point rather than a rate.

The revenue per 1,000 followers line is the figure to watch over time, because it shows whether the account earns more as it grows or merely gets bigger. Rate and payout figures vary enormously by country, topic and season, which is why this page makes you supply them rather than assuming them.

Does the calculator include payments from the platform itself?

No. Payments made by the platform itself are not estimated here at all, because they vary by country and change without notice. This page counts the three streams you control: sponsored posts at your own rate, affiliate commission, and a product you sell.

The totals are gross, before the costs of running the account and before tax. The revenue after costs line subtracts the monthly costs you enter, and tax is still to be paid on what remains. Keep your own records of what arrives from each source.

How does selling a product change the picture?

A product adds revenue that does not depend on a brand budget or a platform payout. In the second example 40 sales at $45 bring $1,800 a month from a following of 22,000, which is more than the sponsorship and affiliate streams together, and the account earns $113.86 per 1,000 followers against $74.17 for the much larger account in the first example.

What the calculator does not do is subtract the cost of making or delivering the product, beyond the monthly costs you enter. If each sale has a cost, subtract it from the price before entering the price, or add the total to the monthly costs.

What engagement rate should I be aiming for?

The calculator divides engagements by average reach rather than by followers, which is the stricter measure: it says how many of the people who saw a post did something. In the first example 1,200 engagements on a reach of 18,000 is 6.7%, and the second is 7.1% on a smaller reach.

No single figure applies to every account, and a rate that is high in one niche is ordinary in another. Track your own rate over several months and watch which formats move it, rather than comparing it with a number quoted for the whole platform.