Blog Revenue Calculator
What a blog earns from ads, affiliates and products, and what each visitor is worth.
A blog rarely earns from one source. Display advertising pays per impression, affiliate links pay per sale, and a product or a newsletter pays per customer. Together they produce a revenue per visitor that is the number worth improving.
Enter your traffic and each income stream, and this calculator shows the monthly and annual total, the revenue per 1,000 visitors and which stream contributes most.
At a glance
- What you enter
- Pageviews per month, Page RPM (revenue per 1,000 pageviews), Visitors per month, Affiliate link clicks per month, Affiliate conversion rate, Average commission per sale, Product or membership sales per month, Price per product, Monthly costs
- What you get
- Total revenue per month, Total revenue per year, Revenue per 1,000 visitors, Revenue per visitor, Advertising revenue, Affiliate revenue, Product revenue
- Formula shown
- Yes - every step, right below your results.
- Cost and privacy
- Free, no account needed, and nothing you type is stored.
See worked examples ↓ Read the FAQ ↓ Share this calculator ↓
Results are estimates for general information only - always verify with a professional or official source before acting on them.
How to use the Blog Revenue Calculator
- 1 Enter Pageviews per month
- 2 Enter Page RPM (revenue per 1,000 pageviews)
- 3 Enter Visitors per month - Used for the per-visitor figures.
- 4 Enter Affiliate link clicks per month
- 5 Enter Affiliate conversion rate
- 6 Enter Average commission per sale
- 7 Enter Product or membership sales per month
- 8 Enter Price per product
- 9 Enter Monthly costs - Hosting, tools, plugins, an editor, photography.
- 10 Press Calculate. You get Total revenue per month, Total revenue per year, Revenue per 1,000 visitors, Revenue per visitor, Advertising revenue, Affiliate revenue, Product revenue, and every intermediate step stays visible under “How is this calculated?”
- 11 Change one number at a time to see what moves the result - that is usually the most useful thing a calculator can tell you.
Worked examples
Real numbers run through this calculator. Open any example to load it into the form above and change it.
160,000 pageviews with ads, affiliates and a product
A mid-sized site earning from all three streams, with most of the money from affiliates.
You enter
- Pageviews per month
- 160,000
- Page RPM (revenue per 1,000 pageviews)
- $11.00
- Visitors per month
- 95,000
- Affiliate link clicks per month
- 2,400
- Affiliate conversion rate
- 2.50%
- Average commission per sale
- $32.00
- Product or membership sales per month
- 10
- Price per product
- $35.00
- Monthly costs
- $450.00
You get
- Total revenue per month
- $4,030.00
- Total revenue per year
- $48,360.00
- Revenue per 1,000 visitors
- $42.42
- Revenue per visitor
- $0.04
- Advertising revenue
- $1,760.00
- Affiliate revenue
- $1,920.00
- Product revenue
- $350.00
Advertising brings $1,760, affiliates $1,920 from 60 sales and the product $350, for $4,030 a month and $48,360 a year. That is $42.42 per 1,000 visitors, and the largest stream, affiliate income, is 47.6% of the total. After $450 of costs the net revenue is $3,580. Advertising is 43.7% of the total, so the site is not dependent on a single source, and 23,573 visitors a month would produce $1,000 at the current revenue per visitor.
25,000 pageviews earning $133 per 1,000 visitors
A smaller site with a better paying audience, where affiliate income dominates.
You enter
- Pageviews per month
- 25,000
- Page RPM (revenue per 1,000 pageviews)
- $18.00
- Visitors per month
- 18,000
- Affiliate link clicks per month
- 900
- Affiliate conversion rate
- 4%
- Average commission per sale
- $45.00
- Product or membership sales per month
- 12
- Price per product
- $27.00
- Monthly costs
- $150.00
You get
- Total revenue per month
- $2,394.00
- Total revenue per year
- $28,728.00
- Revenue per 1,000 visitors
- $133.00
- Revenue per visitor
- $0.13
- Advertising revenue
- $450.00
- Affiliate revenue
- $1,620.00
- Product revenue
- $324.00
Ads earn $450, affiliates $1,620 from 36 sales and the product $324, giving $2,394 a month and $28,728 a year. That is $133.00 for every 1,000 visitors, nearly three times the first example on a quarter of the traffic. Affiliates are 67.7% of revenue, the product 13.5% and advertising only 18.8%. Costs of $150 leave $2,244 of net revenue, and $1,000 a month would need only 7,519 visitors at this rate.
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Frequently asked questions
Does the ad revenue use pageviews or visitors?
Pageviews. Display advertising is sold on impressions, and a visitor reading three pages generates roughly three times the impressions of one who reads a single page. The page RPM is applied to pageviews in thousands, so 160,000 pageviews at an $11 page RPM produce $1,760.
Visitors are used only for the per-visitor figures. Keeping the two separate matters because a site with high pageviews per visitor earns more from the same audience, and mixing the numbers would hide that.
How is affiliate revenue calculated from clicks?
Three multiplications. Clicks multiplied by the conversion rate gives sales, and sales multiplied by the average commission gives revenue. In the example here 2,400 clicks at 2.5% produce 60 sales, and at $32 each that is $1,920 a month.
What the calculator cannot see is the refund rate, the commission being reversed when an order is returned, and the merchants who pay a different rate for the first purchase than for later ones. If returns run at 10%, reduce the commission you enter by a similar amount before trusting the figure.
What does the revenue per 1,000 visitors show that the total does not?
It shows how well the site converts attention into money, independent of size. In the first example $42.42 of revenue comes from every 1,000 visitors, and in the second, with a quarter of the traffic, it is $133.00 because the audience is smaller and better matched to the offers.
That changes the plan. A site with a low figure should work on placement, offers and email capture before buying traffic, because every extra visitor is worth little. A site with a high figure can usually justify spending to grow the audience.
Should a product or membership be counted at the sale price?
Count what you keep, not what the customer pays, or count the full price and put the platform fee in the costs field. A $27 product sold through a marketplace that keeps 10% leaves $24.30 a sale, and the difference over a year is worth having.
The running costs field is where hosting, plugins, an editor, photography and any fee you pay per sale belong. Net revenue in the first example is $3,580 after $450 of costs, which is the figure that has to pay you rather than the headline $4,030.
Terms used here
Short, plain-language definitions of the words this calculator uses.