AdSense Revenue Calculator
Estimate ad revenue from pageviews, ad density and RPM, with a monthly and yearly total.
Ad revenue is pageviews multiplied by two things: how many ad impressions you show and what an advertiser pays for them. More traffic helps, but RPM and ad placement often move revenue more.
Enter your pageviews, the ad units per page and the RPM you see in your own reports, and this calculator gives the monthly and yearly revenue and the effective revenue per thousand visitors.
At a glance
- What you enter
- Pageviews per month, Ad units per page, RPM (revenue per 1,000 impressions)
- What you get
- Estimated revenue per month, Estimated revenue per year, Revenue per 1,000 pageviews
- Formula shown
- Yes - every step, right below your results.
- Cost and privacy
- Free, no account needed, and nothing you type is stored.
See worked examples ↓ Read the FAQ ↓ Share this calculator ↓
Results are estimates for general information only - always verify with a professional or official source before acting on them.
How to use the AdSense Revenue Calculator
- 1 Enter Pageviews per month
- 2 Enter Ad units per page - How many ad units each pageview shows.
- 3 Enter RPM (revenue per 1,000 impressions)
- 4 Press Calculate. You get Estimated revenue per month, Estimated revenue per year, Revenue per 1,000 pageviews, and every intermediate step stays visible under “How is this calculated?”
- 5 Change one number at a time to see what moves the result - that is usually the most useful thing a calculator can tell you.
Worked examples
Real numbers run through this calculator. Open any example to load it into the form above and change it.
A site with 100,000 pageviews, 3 ad units per page and an $8 RPM
A mid-sized content site showing three ad units on each page.
You enter
- Pageviews per month
- 100,000
- Ad units per page
- 3
- RPM (revenue per 1,000 impressions)
- $8.00
You get
- Estimated revenue per month
- $2,400.00
- Estimated revenue per year
- $28,800.00
- Revenue per 1,000 pageviews
- $24.00
The pageviews produce 300,000 ad impressions a month. At $8 per thousand impressions that is about $2,400 a month, or roughly $28,800 a year, all of it gross before costs and tax. At pageview level the site earns $24 per 1,000 pageviews, which is the number to compare with another site, and the average day is about $79.
A site with 250,000 pageviews, 2 ad units per page and a $9 RPM
More traffic and a better RPM, but only two ad units on each page.
You enter
- Pageviews per month
- 250,000
- Ad units per page
- 2
- RPM (revenue per 1,000 impressions)
- $9.00
You get
- Estimated revenue per month
- $4,500.00
- Estimated revenue per year
- $54,000.00
- Revenue per 1,000 pageviews
- $18.00
Impressions are 500,000 a month, and at $9 per thousand that is about $4,500 a month, or $54,000 a year before costs and tax. Even with the higher RPM, this site earns $18 per 1,000 pageviews against $24 for the first example, because it shows fewer ads on each page. When you are judging which site monetises its audience better, compare the pageview level figures rather than the RPMs.
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Frequently asked questions
What is the difference between RPM and CPM?
CPM is a price: what an advertiser pays for a thousand ad impressions. RPM is a result: what you actually receive per thousand impressions once unsold inventory, the network share and low value slots have all been averaged in. RPM is normally lower than the CPM of the ads that did run.
Use the RPM from your own dashboard rather than a published average. AdSense reports both an impressions RPM and a page RPM, and page RPM already includes every ad unit on the page, so if you use page RPM, set the ad units per page to 1 or the estimate gets multiplied twice.
Will adding more ad units to a page always increase revenue?
No, and the calculator cannot show you that, because it holds RPM fixed while you change the number of units. Extra slots earn less than the first ones, since they sit further down the page and are seen less often. They also slow the page down and push some readers away, so pageviews can fall at the same time as impressions rise.
Test it on one template instead of the whole site. Change the ad units there, keep the traffic source and the period comparable, and read the new page RPM and pageview count from your reports. If page RPM falls by a larger proportion than the number of units rose, the extra slots are costing you money.
Why can the same traffic earn very different amounts on two sites?
Because RPM is not a property of traffic volume, it is a property of the audience and the page. Topic drives it most: a page about insurance or software attracts advertisers who bid more than a page about wallpaper. Visitor country matters as well, since advertiser demand and rates differ a lot between markets.
Device and season move the number too. Mobile impressions usually earn less than desktop ones, and revenue per thousand pageviews often climbs in the last quarter of the year and drops in January. That is why the revenue per 1,000 pageviews shown here is the fair way to compare two sites: it puts both on the same pageview footing, with ad density already inside the figure.
What does the estimate leave out?
It leaves out everything that happens to the money after the network calculates it. The figure is gross revenue before costs such as hosting, domains, tools and any paid contributors, and before tax. Depending on where you are, tax may also be withheld at source before a payment reaches you, and payment or currency conversion fees can take a further slice.
It also assumes every month looks like the month you typed in. Invalid traffic adjustments, policy limits on how many ads a page may carry, and a quiet month all pull the real total down. A useful habit is to run the calculator twice, once with a strong month and once with a weak one, and treat the two results as the range you are working inside.
Terms used here
Short, plain-language definitions of the words this calculator uses.