Website Revenue Calculator

Total site revenue and profit from ads, affiliates and products, with the cost of running it.

A website is a small business with several income lines and a set of costs that renew whether or not the traffic arrives. The number that matters is not revenue but what is left after hosting, tools and content.

Enter each stream and the running costs, and this calculator shows the total revenue, the profit, the margin and what each visitor is worth.

At a glance

What you enter: Advertising revenue per month, Affiliate revenue per month, Product, course or membership revenue, Services or consulting revenue, Other revenue, Visitors per month, Hosting, domains and tools per month, Content and freelance costs per month, Marketing and advertising spend per month, Other costs per month
What you get: Total revenue per month, Profit per month, Profit per year, Profit margin, Revenue per 1,000 visitors, Profit per visitor
Formula shown: Yes - every step, right below your results.
Cost and privacy: Free, no account needed, and nothing you type is stored.

See worked examples ↓ Read the FAQ ↓ Share this calculator ↓

Advertising revenue per month

Affiliate revenue per month

Product, course or membership revenue

Services or consulting revenue

Other revenue

Sponsorships, licensing, a newsletter, a job board.

Visitors per month

Hosting, domains and tools per month

Content and freelance costs per month

Marketing and advertising spend per month

Other costs per month

Accounting, legal, insurance, software licences, payment fees.

Reset

Results are estimates for general information only - always verify with a professional or official source before acting on them.

How to use the Website Revenue Calculator

1 Enter Advertising revenue per month
2 Enter Affiliate revenue per month
3 Enter Product, course or membership revenue
4 Enter Services or consulting revenue
5 Enter Other revenue - Sponsorships, licensing, a newsletter, a job board.
6 Enter Visitors per month
7 Enter Hosting, domains and tools per month
8 Enter Content and freelance costs per month
9 Enter Marketing and advertising spend per month
10 Enter Other costs per month - Accounting, legal, insurance, software licences, payment fees.
11 Press Calculate. You get Total revenue per month, Profit per month, Profit per year, Profit margin, Revenue per 1,000 visitors, Profit per visitor, and every intermediate step stays visible under “How is this calculated?”
12 Change one number at a time to see what moves the result - that is usually the most useful thing a calculator can tell you.

Worked examples

Real numbers run through this calculator. Open any example to load it into the form above and change it.

$10,000 a month from four revenue streams

A site with advertising, affiliates, a product and some consulting, on a healthy margin.

You enter

Advertising revenue per month: $4,000.00
Affiliate revenue per month: $2,000.00
Product, course or membership revenue: $2,500.00
Services or consulting revenue: $1,500.00
Other revenue: $0.00
Visitors per month: 120,000
Hosting, domains and tools per month: $400.00
Content and freelance costs per month: $3,000.00
Marketing and advertising spend per month: $800.00
Other costs per month: $350.00

You get

Total revenue per month: $10,000.00
Profit per month: $5,450.00
Profit per year: $65,400.00
Profit margin: 54.5%
Revenue per 1,000 visitors: $83.33
Profit per visitor: $0.05

The streams total $10,000 a month, or $120,000 a year. Costs of $4,550 leave $5,450 of profit a month and $65,400 a year, a margin of 54.5% and 45.5% of revenue going on costs. That is $83.33 of revenue per 1,000 visitors and about $0.05 of profit for each one. Advertising and things sold directly are each 40.0% of revenue, and the site covers its costs at 54,600 visitors a month, well below the 120,000 it has.

Open this example in the calculator →

$3,120 a month on 8,000 visitors

A small site with high revenue per visitor and very low running costs.

You enter

Advertising revenue per month: $900.00
Affiliate revenue per month: $420.00
Product, course or membership revenue: $1,200.00
Services or consulting revenue: $0.00
Other revenue: $600.00
Visitors per month: 8,000
Hosting, domains and tools per month: $120.00
Content and freelance costs per month: $900.00
Marketing and advertising spend per month: $0.00
Other costs per month: $100.00

You get

Total revenue per month: $3,120.00
Profit per month: $2,000.00
Profit per year: $24,000.00
Profit margin: 64.1%
Revenue per 1,000 visitors: $390.00
Profit per visitor: $0.25

Revenue is $3,120 a month, or $37,440 a year, on costs of $1,120. The profit is $2,000 a month and $24,000 a year, a margin of 64.1% with costs taking 35.9% of revenue. That is $390.00 per 1,000 visitors and about $0.25 of profit from each one. Products and services are 38.5% of revenue, advertising 28.8%, and with so little traffic the site covers its costs at only 2,872 visitors a month.

Open this example in the calculator →

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Frequently asked questions

Is the profit figure before or after the costs of running the site?

After all of them. The profit is every revenue stream added together minus hosting, content, marketing and other costs, so it is what the site contributes to you rather than what it collects. In the first example $10,000 of revenue against $4,550 of costs leaves $5,450 a month.

The margin line puts that in proportion: 54.5% of revenue. A site with a high revenue figure and a thin margin is a busier version of the same business, not a better one, which is why the costs matter as much as the traffic.

What belongs in the other costs field?

Everything that does not fit the other three: accounting, legal advice, insurance, software licences, payment processing fees, email marketing above the free tier and any contractor you use occasionally. If it renews monthly and it is not hosting or content, it goes there.

One-off costs such as a redesign or a new camera can be spread across the months you expect them to serve, or left out and treated as an investment. Whichever you choose, be consistent, because a cost that appears in one month and vanishes in the next makes the margin meaningless.

How is the break-even visitor figure calculated?

It scales your current revenue per visitor to the traffic that would exactly cover the costs. With $10,000 of revenue from 120,000 visitors and $4,550 of costs, the site covers its expenses once it reaches 54,600 visitors a month.

That assumes the mix of visitors stays the same. Break-even traffic usually arrives after the traffic that converts most easily, so the visitors who fill the gap are often worth less per visit than the ones already there. Keep a margin above the break-even figure rather than aiming at it.

What does the advertising share tell me?

How much of the income depends on a single external system. In the first example advertising is 40.0% of revenue and things you sell directly are also 40.0%, so the site is balanced. A site at 70% advertising has less control, because rates, algorithms and ad blockers are all outside your hands.

The usual direction of travel is to move revenue towards products, services and email, not because advertising is bad but because it is priced by somebody else. If the advertising share is high and the visitor count is growing slowly, that is the number to work on first.