Definition
Page RPM
Page RPM is revenue per thousand pageviews rather than per thousand ad impressions. Dividing by pageviews rather than impressions makes sites with different numbers of ad units comparable.
It is the more useful figure when deciding whether to add another ad unit, because more units raise impressions without necessarily raising page RPM.
Tools that use this term
AdSense Revenue Calculator
Estimate ad revenue from pageviews, ad density and RPM, with a monthly and yearly total.
RPM Calculator
Work out RPM and CPM from revenue, and what each thousand impressions is worth.
Blog Revenue Calculator
What a blog earns from ads, affiliates and products, and what each visitor is worth.