Definition
RPM
RPM, revenue per mille, is the revenue earned per thousand ad impressions. It is the practical number a publisher uses to estimate income from traffic.
RPM varies with the topic, the visitor country, the device and the season, so a figure from your own dashboard is more useful than any published average. It is also a gross figure, before costs and tax.
Tools that use this term
AdSense Revenue Calculator
Estimate ad revenue from pageviews, ad density and RPM, with a monthly and yearly total.
RPM Calculator
Work out RPM and CPM from revenue, and what each thousand impressions is worth.
Blog Revenue Calculator
What a blog earns from ads, affiliates and products, and what each visitor is worth.